Hitachi, eRide Partner ‘World’s Most Sensitive’ GPS Device

The first evidence to success of this strategic partnership has been the expansion and introduction of eRide’s technology in all corners of the world, with design wins as far as Brazil, South Africa and Eastern Europe and the creation of a highly technical and focused sales network.

"The partnership we are building considerably expands our sales capacity and ability to scale-up our operations beyond Japan, where eRide’s technology has traditionally been very strong but our exposure discreet," noticed Jose Briceno, eRide’s Vice President of sales and marketing, resident for over 20 years in Japan. "HHT recognized our value from our Japanese successes and set to bring our organization into new accounts in the rest of the world at a more strategic level and faster than we could have done on our own. HHT’s sale force’s enthusiasm for our technology and the exceptional potential they see in eRide products is inspiring and a perfect match to eRide’s passion for Satellite Navigation."

eRide originally benefited from a partnership with another Japanese electronic and semiconductor power house and focused the first 6 years of it existence as an Intellectual Property company, developing best in class GPS technology and earning revenues from licensing deals and sales of core GPS algorithms. This long-term partnership resulted in eRide’s technology winning endorsement from a major Japanese cellular operator and gaining entry into five Japanese cell phone manufacturers. In 2006, the company decided to evolve into a fabless semiconductor company by selling chipset, enhanced navigation plug-ins and aiding software. The partnership with HHT ideally benefits both organizations with HHT well skilled in the business of selling high performance technology and devices in wireless markets, while eRide focuses on releasing state of the art Satellite Navigations products and benefits from a strong financially backing for its semiconductor operation.

Building on the relationship, eRide just announced this week at the 3GSM show the release of their latest technology, OPUS III in three different offering: a low cost chipset, the highly integrated (6 mm X 8 mm) NanoRide low profile module and the industry compatible 1"by 1" fully integrated ezRide module.