Even GPS Tracking Needs Business Skills
I’m a bit saddned by a note that just came over the wire:
Dash Express Kills Its GPS Devices
“From a navigation perspective, adding a GPS chip or connectivity is only a small part of the equation,” said Rob Currie, CEO of Dash Navigation in a statement. “Delivering a connected service that provides daily consumer value and ensuring that the back-end infrastructure is in place to support it is very complicated.” And that’s where Dash says it will like to play in the future…. Fulls article here:
Personal navigation devices maker, Dash, is killing its GPS devices.
It will shift its focus from selling hardware-based GPS systems to just licensing its applications and services to run on other products.
Dash, which competes with Garmin and TomTom among others, launched its GPS device just earlier this year.
Dash started selling its products through its website for $400 in April. But its end seems to have come even before it could make it to its first holiday season.
The company says it will now focus on licensing to onboard navigation system makers, smartphones, PDAs, mobile internet devices and other consumer electronics.
To enter the retail market is alays a difficult decison for a technology company. But once the decison is made it’s idiocy not to continue the process through at least the first holiday season. 80% or more of consumer electronics sales come in November and December ,… so these guys quit on the 1st or 2nd of November?
Amazing to say the least … who knows what sales might have been through the next two mnonths? Apparently, yet another case where the techno-geeks are running the show and completely missing the point about where and when sales come from. Too bad, too, because this was avery intersting package … now we’ll never know.
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