Sensis (owned by Telstra),a provider of online mapping systems (Whereis) and data for GPSs in Australia did some research:
“Consumer research conducted by Whereis claimed that most GPS users only use their devices for unfamiliar routes or non-routine driving.”
So,how to get users to “get more”out of it?
“However speed limit information adds a second motivation for consumers to purchase a GPS unit and increases the value the consumer gains from their purchase,according to the company.”