Most Searched Brands on Where…

Per GigaOm:

“Wal-Mart,Pizza Hut,Target,Papa Johns,McDonald?s,Bank of America and Taco Bell.”

My question:how often do people search for a particular brand vs. a generic. That is,how often do people search “pizza”vs. “Papa Johns”? And,what does that say for the mom and pop hyperlocal vendors?

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