NAVTEQ’s Mobile Traffic App Update
You may have missed yesterday’s press release from NAVTEQ noting an update to its traffic information app for mobile phones (any with a browser) for free. There are, per C|net some unobtrusive ads, and the navigation is “interesting.” The “east” and “west” links to slide the map one way or the other, are not in their typical orientation.
It’s hard to imagine that users really want one app for finding directions or local services and another for traffic information. I’m hopeful this is simply a way to get the word out that this sort of functionality (and detail) should be embedded in other apps, a la “Intel Inside,” though NAVTEQ uses “NAVTEQ onboard.”
