Presence technologies –those that manage when and what sort of messages come to a user based on a variety of factors including time and location –while fueling buzz three years ago,are not yet making a place for themselves in business.
Colin Gibbs explains,“it has yet to catch fire when it comes to business messaging. While a few startups have fallen by the wayside ? Tello folded only a year after coming out of stealth ? others have been acquired by a few big players that can afford to take a longer view of the market. Cisco Systems Inc.,for instance,snapped up Orative in 2006 in a $31 million deal,and the company last year acquired Denver?s Jabber for an undisclosed sum.”
For now,experts suggest,presence will take a back seat to other technology priorities during the economic downturn.