The right tracking technology depends entirely on what you're trying to see. GPS, BLE and UWB are not competitors — they're complementary tools for different layers of the same problem.
GPS: Outdoor, Long-Range, Cellular
- Best for vehicles, containers and outdoor assets that move long distances.
- Trade-offs: power-hungry, weak indoors, cellular costs add up at scale.
BLE: Short-Range, Cheap, Battery-Friendly
- Best for pallets, totes and high-density warehouse environments.
- Trade-offs: needs gateways or smartphones to relay data — no native connectivity.
UWB: Centimetre-Level Indoor Precision
- Best for high-value, indoor or fixed-yard scenarios where exact position matters.
- Trade-offs: requires anchors, capex is significant, ecosystem still maturing.
Why You Probably Want All Three
- GPS for the long-haul movement.
- BLE for the warehouse and final yard.
- UWB for the small subset of assets where precision is worth it.
A unified platform that ingests all three lets you pick the right tool per asset without fragmenting your visibility.
GoAndTrack covers the Bluetooth side of this mix in detail on its BLE asset tracking page.