Asset tracking across devices, sites and provider ecosystems
GoAndTrack brings GPS trackers, BLE tags, smart labels and condition-monitoring devices from multiple providers into one asset visibility platform — with location, status, geofencing, alerts and AI-assisted investigation in a single operational layer.
What is asset tracking?
Asset tracking is the practice of knowing where an asset is, what condition it is in and how it is being used, by attaching a device to that asset — or detecting it as it passes fixed infrastructure — and feeding the resulting data into a central platform.
In practice, asset tracking covers a wide range of situations. A pharmaceutical shipment being monitored for temperature is asset tracking. So is a pool of ten thousand roll cages circulating between depots and customer sites, a trailer sitting in a yard, or a set of test rigs moving between production areas inside a single building.
What those situations share is a question that is surprisingly hard to answer without a system: where is the asset, when was it last seen, what state is it in, and is that acceptable? What differs is the technology used to answer it. Long-range outdoor movement usually needs cellular or GPS. Dense indoor movement is more often solved with Bluetooth Low Energy. Sensitive goods add condition sensing on top of location.
Most organisations end up with a mix, because no single device type is right for every asset. That mix is the reason asset tracking so often fragments into several vendor portals, spreadsheets and email chains — and the reason a provider-agnostic operational layer matters.
How GoAndTrack approaches asset visibility
GoAndTrack sits above your devices rather than replacing them. Data from different manufacturers and provider platforms is normalised into a common model of assets, locations, conditions and events, so your team works in one place.
That model is deliberately simple: every tracked thing is an asset with a last known position, a status, a device (or several) reporting on it, and a history. Whether that position came from a GPS fix, a cellular network estimate or a BLE detection at a gateway, the operational workflow around it stays the same.
On top of that sit the working surfaces your team actually uses: a live map and asset list, zone and geofence definitions, alerting and escalation, condition history, and AI-assisted search for asking plain-English questions across large estates. AI supports the workflow — it does not replace the map, the list or the alert queue.
- One map, one asset list and one alert workflow across every connected provider
- Normalised location, condition and device-status data regardless of hardware vendor
- Zones, geofences and dwell rules defined once and applied across device types
- Full history for investigation, reporting and audit evidence
- AI-assisted search and investigation layered over the operational views
- No provider lock-in — change or add hardware without retraining the team
GPS, BLE and cellular asset tracking
The right tracking technology depends on where the asset goes, how long it must run unattended, and how precise the location needs to be. Most estates use more than one.
GPS asset tracking
Satellite positioning gives good outdoor accuracy anywhere with sky view, reported back over cellular. Best for vehicles, trailers, containers and high-value assets moving across long distances. Power draw is the main constraint, so reporting intervals are usually tuned to the use case.
BLE asset tracking
Low-cost, long-life Bluetooth tags detected by gateways, smartphones or vehicle units. Gives zone, site or proximity level visibility rather than precise coordinates, which is usually enough indoors and across sites. Read more on our BLE asset tracking page.
Cellular asset tracking
Devices reporting directly over mobile networks, often combining GNSS with network-based location. Useful where an asset must report from anywhere without local infrastructure, including single-use smart labels on shipments.
Smart labels
Thin, low-cost labels applied directly to cartons, pallets or packaging. Well suited to one-way or single-use journeys where a returnable tracker would not come back.
Fixed sensors
Sensors mounted in a location rather than on an asset — cold rooms, storage zones, production areas. They monitor the environment an asset sits in rather than the asset itself.
Gateway detection
Fixed or mobile receivers that log tags passing through a doorway, dock, yard or vehicle. This is how unpowered and low-cost assets gain visibility without carrying an expensive tracker.
Fixed versus mobile assets
Mobile assets move and need to be located; fixed assets stay put and need to be monitored. GoAndTrack handles both, and the difference changes which data matters more.
For a mobile asset — a trailer, a returnable cage, a monitored shipment — the primary questions are location, movement and dwell. Where is it, how long has it been there, and is that longer than it should be? Geofences and dwell rules do most of the work.
For a fixed monitored point — a cold room, an ambient storage area, a laboratory — location is static and the important data is environmental: temperature, humidity and the alerting thresholds around them. That is covered in detail on our fixed condition monitoring page.
Real operations contain both, which is why they are treated as one estate rather than two products. A cold-chain operation may monitor a warehouse chill room, the vehicles leaving it and the individual pallets inside those vehicles, and expect the exceptions from all three to arrive in the same queue.
Asset location, status, geofencing and condition
Location on its own rarely resolves an operational problem. What resolves it is location combined with status, history and a rule that says when something is wrong.
Geofencing turns raw coordinates into meaning. Draw a zone around a depot, a customer site, a yard or a warehouse area, and movement becomes an event: entered, left, still here after 14 days. Those events are what feed alerting and reporting, and what make an asset estate manageable at scale.
Condition monitoring adds the second dimension. Depending on the connected hardware, that can include temperature, humidity, shock, light, battery or other signals — not every device reports every sensor type, and the platform reflects what each device actually provides rather than assuming a full set.
Alerting then routes exceptions to the people who can act on them, and the history behind each alert stays available for investigation and audit. Our pages on geofencing and alerts cover those workflows in more depth.
Working in multi-provider environments
Most asset estates are mixed, because they were built over time by different teams solving different problems. GoAndTrack is designed for that reality rather than assuming a clean single-vendor deployment.
Live integrations today include Blecon, TZone, Elitech, Traccar, Sensolus and AOVX. Additional provider and device integrations can be assessed as part of your deployment — bring the list of what you run and we will tell you what is possible today and what would need work.
The practical benefit is that hardware decisions stop being platform decisions. You can trial a cheaper tag on one asset class, keep an existing tracker fleet running until it is retired, and add a condition device for a new regulatory requirement, without your operations team learning three more portals.
Common asset tracking use cases
The strongest deployments start with one asset group where the cost of not knowing is already measurable, then expand.
Returnable transport items
Pallets, cages, totes and stillages circulating between sites and customers. Reduce loss, shorten cycle time and stop over-purchasing. See returnable asset tracking.
Unpowered assets
Trailers, containers and equipment with no onboard power, tracked with battery devices, tags or gateway detection.
Warehouse and intralogistics
Zone presence, dwell and internal movement of handling equipment and stock carriers across a site.
High-value shipments
Route, dwell and tamper-relevant exceptions on cargo that cannot go quiet in transit.
Cold chain and pharma
Temperature-controlled goods monitored in storage and in transit, with excursion evidence retained.
Field and industrial equipment
Tools, rigs and plant moving between sites, where utilisation and location both matter.
Frequently asked questions
What is asset tracking?
Asset tracking is the practice of knowing where an asset is, what state it is in and how it is being used, using devices that report location and condition data. In logistics and industrial operations this usually means GPS trackers, BLE tags, smart labels or fixed sensors reporting into a central platform.
Can one platform monitor devices from multiple tracking providers?
Yes. GoAndTrack is provider-agnostic: devices from different manufacturers and platforms are normalised into one operational layer so your team works from a single map, list and alert workflow rather than several vendor portals.
What is the difference between GPS and BLE asset tracking?
GPS gives outdoor, standalone position from the device itself and needs more power. BLE gives lower-cost, longer-life zone or proximity level visibility, but depends on something nearby — a gateway, phone or vehicle unit — detecting the tag.
Can I track assets that have no power supply?
Yes, using battery-powered trackers, BLE tags or smart labels attached to the asset, or by detecting the asset as it passes fixed gateways. See our page on tracking unpowered assets for the common architectures.
Do I have to replace my existing trackers?
No. The usual starting point is to connect the devices you already run, then add new device types as requirements grow. Live integrations today include Blecon, TZone, Elitech, Traccar, Sensolus and AOVX; additional provider and device integrations can be assessed as part of your deployment.
How long does an asset tracking deployment take?
A focused pilot on one asset group or site typically runs for a few weeks: connect devices, define zones and alert rules, then review the data before scaling to more sites or asset classes.
Related pages
Returnable asset tracking
Track pallets, cages, totes and other reusable logistics equipment through their circulation cycle.
Read more →BLE asset tracking
How Bluetooth tags, gateways and detection networks create low-cost visibility indoors and across sites.
Read more →Unpowered asset tracking
Architectures for trailers, containers and equipment without permanent onboard power.
Read more →Intralogistics tracking
Zone activity, dwell and internal asset movement across warehouses and operational sites.
Read more →Condition monitoring
Temperature, humidity and environmental monitoring for both mobile assets and fixed locations.
Read more →Returnable packaging tracking
Packaging pools, reusable transit packaging and circulation visibility across your network.
Read more →See asset tracking on your own estate
Book a 30-minute walkthrough, or request a pilot on one asset group using the devices you already run.